Ol Pejeta Beef
Good for you, good for wildlife, good for the environment
As Kenya's population swells and more and more wildlife habitat is encroached for farming, it is vital that conservancies like Ol Pejeta find ways to incorporate the profitable growing of food while maintaining and enhancing wildlife habitat.
Once a cattle ranch that excluded wildlife, Ol Pejeta has pioneered the integrated approach, where both cattle and wildlife coexist in a natural ecosystem. Beyond making the conservancy sustainable from an economic standpoint, with 100 percent of all profits being reinvested into conservation and community development projects, the livestock department is also the single biggest employer of the conservancy, offering full time jobs for 180 men and women.
It is our desire to spread this dual land use to other areas of Kenya, where wildlife habitat is under threat. When you buy Ol Pejeta Beef not only are you buying natural beef, good for you and bursting with wild flavour, you're also buying a stake in our conservation efforts.
Can we make it any easier for you to play your part?
Have a look at our website for more information.